SURTEX - Art Licensing & Buying

I have not written in several months. In February, I attended SURTEX at the Javits Center in NYC for the very first time. SURTEX is a B2B convention for illustrators and pattern surface designers who wish to sell their art for licensing deals. It was very excited to attend. It took a lot of work, time and money to achieve this first venture. I am extremely happy I went and exhibited. I met amazingly talented and gifted artists whom have similar or the same dreams as I. I felt like a fish in water. I have searched my life for this and will continually work hard at this, for this is my dream - to have my artwork in stores throughout the nation, that people can enjoy my artwork.

  At SURTEX I met buyers and senior art directors. Through meeting and discussing with potential clients, I began to learn what they are interested in with my style of artwork. I have learned that I needed to make adjustments and see things a little bit differently than I had seen before. I have to vision the end goal, the end product of what it will be used for. I realize now that I have to achieve collections for the products and not just one piece. Most importantly, I have to be aware of what color schemes people are buying today and what scale are the designs. 
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   What I always have to keep in mind when I am creating, I have to remember to ask my self, "Would I buy this?". This is important.